Personal and Friendly Service

When you contact us, you will speak with either Rich Rice or Chris Rice. No one else. No hiding behind internet personas, no excuses. Just the best service in the business. We only sell direct. This keeps us in control of shop wear, incompetent representation, and customer relations. It also keeps the prices realistic, saving you hundreds of dollars.

Great Guitars

We refuse to stop before a guitar has ceased being a pile of wood, metal, and plastic, and has been transformed into a musical instrument. Each instrument gets the full benefit of our attention and will not leave before it is ready. Building guitars as if they were for ourselves is not the way to go. "Oh, I can live with that" doesn't cut it here. Each guitar has to be the best one yet; always forward progress. There is no customer better than any other.

Progress Updates

Having a guitar custom built can be a daunting thing for many people. We do our best to make it painless through photos, e-mails, phone calls, and video clips of the finished guitar. Having a Rice Custom built for you is an experience like no other in the music industry. These are not mass produced GSOs (Guitar Shaped Objects), but handmade instruments oozing with personality all their own.

The Little Things

We believe that it is the small details that make the difference between a good instrument and a great instrument. It is easy to find a guitar that "gets the job done," but much more difficult to find that special one that draws the music from you as you draw the music from it. Things like neck feel, fretwork, nut shape/polish, pickguard bevels, switchtip shaping, control placement, individual voicing of each guitar's electronics, detailed setups, care in assembly, component selection, contours, screws, sharp object control, and on and on. These are some of the things that are perfection for us and are exemplified in our work.

Customer Satisfaction

We are not in the business of forcing guitars on people who do not want them; these are meant to be life companions. We stand behind every guitar with our name on it. We bear the name Rice. So do they. To further this goal, we offer a 48-hour trial on all of our spec instruments on the "For Sale" page. This gives you a chance to play the guitar in your comfort zone with your gear, away from outside pressures. All of our guitars in-stock are thoroughly checked and adjusted before they go out. Always great guitars. Take a look through the "Gallery" to see what we have done for others and get an idea of what we can do for you.

RCG Warranty

Every Rice Custom instrument is guaranteed against defects in workmanship and materials for the life of the instrument to the original owner. User modifications, abuse, and accidental damage beyond normal wear and tear will void this warranty. Please take care of your instrument, and you will enjoy a lifetime of music.